• Introduction

    The E-commerce and Digital Entrepreneurship track within the K4B program integrates Digital Marketing and E-commerce, Social Media Marketing and Management, Financial Technology (FinTech), and Business Administration and Management to equip students with the skills needed to build and manage successful online businesses in the digital economy. This interdisciplinary track covers essential aspects of e-commerce, including digital marketing strategies, leveraging social media platforms for business growth, utilizing FinTech for seamless online transactions, and applying business management principles to optimize operations. Coursework includes e-commerce platform development, social media strategy formulation, financial technology solutions for digital businesses, and business management techniques tailored to digital entrepreneurship. The program emphasizes rigorous quizzing practices, including scenario-based business simulations, digital marketing project assessments, and real-world e-commerce case studies to ensure comprehensive understanding and practical application of digital business concepts. Upon successful completion, students receive a Specialization Certificate in E-commerce and Digital Entrepreneurship, accompanied by a detailed Courses Grade Report and a General Grade. Additionally, students are awarded Course-Specific Certificates in areas such as Digital Marketing and E-commerce, Social Media Marketing, FinTech Solutions for E-commerce, and Business Management for Digital Entrepreneurs. These certifications validate their expertise, enhancing employability and entrepreneurial success in sectors such as e-commerce, digital marketing, FinTech, and business management.

    Show More Show Less
    Show More