• Introduction

    The Creative Writing and Media Production track within the K4B program integrates Creative Writing, Film and Video Editing, Broadcast Journalism and Media Production, and Copywriting and Content Creation to prepare students for dynamic careers in media, entertainment, and content creation industries. This interdisciplinary track equips students with the ability to craft compelling written content, produce and edit visual media, and create engaging copy for various platforms. Coursework covers narrative writing techniques, video editing and film production, broadcast journalism practices, and effective content creation for advertising, media, and digital platforms. The program emphasizes rigorous quizzing practices, including creative writing exercises, real-world media production projects, interactive editing assignments, and scenario-based content creation challenges to ensure a well-rounded understanding of both writing and media production. Upon successful completion, students receive a Specialization Certificate in Creative Writing and Media Production, accompanied by a detailed Courses Grade Report and a General Grade. Additionally, students are awarded Course-Specific Certificates in areas such as Creative Writing, Film and Video Editing, Broadcast Journalism, and Copywriting and Content Creation. These certifications validate their expertise, enhancing employability in sectors such as media production, film editing, journalism, advertising, and content creation for digital platforms.

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