The Digital Transformation in Business track within the K4B program integrates Digital Marketing and E-commerce, Business Administration and Management, Data Science and Analytics, and Information Technology (IT) Supportto equip students with the knowledge and skills to lead businesses through digital innovation and transformation. This interdisciplinary track covers essential aspects of modern business, such as leveraging digital marketing strategies, managing business operations in a digital-first environment, utilizing data analytics for informed decision-making, and ensuring robust IT support for business infrastructure. Coursework includes digital marketing techniques, e-commerce platform management, business administration for digital enterprises, data science applications in business, and IT systems management. The program emphasizes rigorous quizzing practices, including scenario-based business transformation projects, digital marketing simulations, and data-driven decision-making tasks to ensure mastery of digital business concepts. Upon successful completion, students receive a Specialization Certificate in Digital Transformation in Business, accompanied by a detailed Courses Grade Report and a General Grade. Additionally, students are awarded Course-Specific Certificates in areas such as Digital Marketing and E-commerce, Business Management for Digital Transformation, Data Analytics for Business, and IT Support for Digital Enterprises. These certifications validate their expertise, enhancing employability in sectors such as digital marketing, business management, data analytics, and IT support for business transformation.
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